In today's competitive real estate market, the adage "a picture is worth a thousand words" takes on a whole new meaning. In fact, According to RubyHome
, real estate listings that include professional photographs sell 32% faster. But how does one capture the essence of a home and create a compelling story through pictures?
Tidy up and make it impersonal
When preparing for a photo shoot, it's imperative to declutter and depersonalize your space. It's not just about removing items; it's about creating an emotional canvas where potential buyers can paint their future. A buyer shouldn't see someone else's life in the house; they should envision their own. This means neatly packing away personal belongings, family photos, and any niche decor. And while the space should be neutral, it shouldn't be devoid of warmth. A simple gesture, like placing fresh flowers on the dining table or a bowl of fruits on the kitchen counter, can invoke feelings of homeliness and comfort.
Entrust it to seasoned professionals
The difference between cell phone photos and those of a professional real estate photographer is akin to the gap between a fleeting glance and a lasting gaze. If you're genuinely committed to selling your property and wish for it not just to be seen but truly observed, remembered, and desired, then a professional photographer is non-negotiable. They don’t just bring a camera; they bring expertise, perspective, and the right equipment, like a wide-angle lens, to make your listing photos resonate with emotion and appeal.
Highlight the washroom's charm
Bathrooms, often considered the sanctuaries of homes, are spaces of rejuvenation. In real estate photos, these intimate corners can stir powerful emotions. But for that, they need to be picture-perfect. Ensure that bathroom counters echo minimalism, devoid of small appliances and personal items. It's the tiny details, like a new set of light bulbs or a fluffy white towel hung just so, that can transform this space from being merely functional to feeling spa-like, urging potential buyers to dream of their own relaxing retreats.
Be weather-wise while photographing
Nature has its own palette, and understanding this can elevate the appeal of your property pictures. Sun-soaked images have their charm, exuding warmth and vibrancy. However, the gentle embrace of an overcast day often provides the best lighting for exterior photos of the house. The diffused, soft, and even light ensures photos that are balanced and inviting, free from the drama of harsh shadows or overexposed corners.
Prioritize the images over decorative elements
Interiors speak, but their voice should not overshadow the narrative of the space itself. While a room adorned in beautiful decor can be captivating, the essence of real estate photography lies in narrating the room's potential, its silent stories waiting to be written by new inhabitants. Over-furnishing or excessive decor can be distracting, making spaces appear cramped. Let the space breathe, let its emptiness evoke possibilities, and let potential buyers dream of filling it with their own stories.
Sparkling windows for a natural allure
Windows are the eyes of a house, bridging the inside with the world outside. Clean, gleaming windows don't just enhance the curb appeal; they are invitations to the dance of natural light within the rooms. When a room is bathed in bright, natural light, it sings a silent song of warmth and welcome, becoming an irresistible draw for home buyers seeking their haven.
Accentuate the unique traits of the house
Every home whispers its own tales through its unique features and corners. It might be the majestic allure of a grand fireplace, the culinary promise of a gourmet kitchen, or the beckoning of a cozy reading nook by the window. These are the heartbeats of a house, and ensuring they are front and center in your listing photos means letting potential buyers hear and feel the rhythm, urging them to become a part of the home's ongoing story.
Opt for a corner perspective when shooting
The true essence of a room, its vastness and its promise, often unfurls from its corners. To capture a room in its full grandeur, it's often best to shoot photos from its corner. This perspective, accentuated by a wide-angle lens, draws the viewer into the room, allowing them to experience its dimensions, potential, and embrace, making them yearn to inhabit and experience the space in person.
Mastering the craft: Pro versus novice photography
Professional photography guarantees great photos and ensures post-production tweaks to enhance the property's appeal. From adjusting lighting to highlighting the home's features, a professional real estate photographer knows how to make a property stand out among hundreds of homes online.
The golden hour: Choosing the right time
Natural light can transform real estate photos. The best times are just after sunrise or before sunset, often called the 'golden hours.' These times provide a soft, warm glow that can make a property feel inviting and serene.
Picking hues that resonate in property images
Colors play a crucial role in real estate photography. Neutral tones like whites, beiges, and soft grays often translate best in photos, making spaces appear larger and more inviting. While vibrant colors can add character, it's best to ensure they don't overwhelm the image.
Capturing the essence of a home in pictures is both an art and a science. By paying attention to every little detail, from lighting to layout, one can weave a compelling story that resonates with buyers. After all, when it comes to real estate, first impressions count and good photos create lasting ones.
About Edge Realty
Founded in 1990 in Edgewood, Rhode Island, Edge Realty, inspired by architectural beauty and artistry, has flourished over thirty years, illuminating the real estate landscape across multiple states and globally, artfully crafting dreams and transforming properties into poetic tales. If you're embarking on a journey to buy or sell a home, or if the Rhode Island real estate scene intrigues you, reach out to Edge Realty
*Header photo courtesy of Shutterstock