In The News
Even with more homes on the market right now, some buyers are still having a tough time finding the right one at the right price. Maybe the layout feels off. Maybe it still needs some updating. Or maybe it’s just more of the same.
That’s why more buyers are turning to new construction – and finding some of the best deals available today.
Why? Today, many builders have more homes that are finished and sitting on the market than normal. And that means they’re motivated to sell. They’re running a business, and they don’t want to sit on their inventory. They want to sell it before they build more homes. And that can definitely work in your favor.
As Lance Lambert, Co-Founder of ResiClub, puts it:
“In housing markets where unsold completed inventory has built up, many homebuilders have pulled back on their spec builds—and many are doing bigger incentives or outright price cuts to move unsold inventory.”
Data from the National Association of Home Builders (NAHB) shows 66% of builders offered sales incentives in August. That’s the peak so far this year, and the highest percentage we’ve seen in 5 years.
That means 2 out of every 3 builders are offering something extra to get deals done. And when builders throw in incentives, it’s the buyers like you who win.
One of the most common incentives they’re offering right now is adjusting the price. According to NAHB, almost 40% of builders are doing price cuts (see graph below):
On average they’re taking off about 5% off the purchase price of the house. For a buyer, 5% could be the difference between reluctantly settling and finally getting a home that works for you.
Take a $500,000 house as an example. If builders reduce the price by 5%, you’re saving $25,000.
And even if the builder you’re interested in won’t budge on price, they’ve got plenty of other levers to pull. As Realtor.com explains:
“. . . there are deals to be found in the market for new homes, with builders increasingly willing to negotiate on price or offer incentives such as rate buydowns and closing cost assistance.”
As a buyer, you probably have a clear vision for your ideal home. Because you’re not just buying any house. You’re buying your house. The one with the space, features, and lifestyle you’ve been hoping for. New builds can check those boxes since they usually have:
And today’s incentives make buying a new home more attainable than it's been in years.
If you want to take advantage of this opportunity, just be sure to use your own agent. Builder reps aren’t there to save you money. They protect the builder’s bottom line. That’s why you need to bring your agent with you. Your agent will:
If you're not finding a home you love, the new home market is buzzing with opportunity. With record-high incentives, price cuts in play, and builders itching to move inventory, this is the best time in years to buy new construction.
Curious how far today’s incentives could stretch your budget? Let’s connect so you can see what builders are offering in our area.
Edge Realty was founded in 1990 in the waterfront community of Edgewood, Rhode Island, inspired by the richness of the architecture and the quintessential Ocean State coastline. With a background in the arts, we took our creativity and strategic thinking into Real Estate. Since then, Edge Realty opened its South County and Newport locations, and has continued to expand; now operating throughout Rhode Island, Massachusetts and Connecticut, with referral partners worldwide. With three strong decades of sales in all aspects of real estate, from first time buyers to luxury homes, Edge Realty has sold thousands of properties- including one-of-a-kind architect designed homes, historic time pieces, and whimsical beach cottages. We bring the Art of Real Estate to you – with a Creative Edge.
Stay up to date on the latest real estate trends.
Creative Edge
September 4, 2025
A Glimpse into Rhode Island’s Gardens Through Art

In The News
September 4, 2025
Buyers are turning to new construction – and finding some of the best deals available today.
Creative Edge
August 29, 2025
In The News
August 29, 2025
August 23, 2025
Dining with pets is a breeze at these Narragansett eateries.
August 23, 2025
Visit a smattering of high-quality breweries near Narragansett.
Creative Edge
August 22, 2025
In The News
August 22, 2025
Creative Edge
August 14, 2025
Where Reading Meets Luxury Travel — Without Leaving Home